Made with love
– and other
A WordPress WooCommerce project focused on
brand refinement, high-end custom illustrations,
videos and eCommerce user experience.
Evolution Pets is a manufacturer and distributor of natural dog remedies. Their focus is to keep your four-legged friend feeling great inside and out. Their proven products have earned the trust of thousands of veterinarians, dog groomers, and pet owners – all backed by their no-fuss satisfaction guarantee.
Newbird redefined and expanded the Evolution Pets brand communications strategy. We established a new company tagline, sales and product language, as well as value propositions for each problem that their products solve.
DESIGN & VIDEO
We created custom illustrations throughout the website to bring the Evolution Pets brand to life. Our team developed 5 animated videos to highlight the company’s unique approach as well as product focus areas.
We simplified Evolution Pets’ eCommerce structure with WooCommerce and focused on the customer’s buying journey. By creating a dynamic product / testimonial relationship, we allowed for a more personal relationship to be established.
USER EXPERIENCE DETAILS
Advanced user-experience design elements add interest and boost engagement.
The Evolution Pets homepage experience is packed with interactive and dynamic sections of content. The content is presented in a visually interesting and engaging way.
HOVER AND SCROLL EFFECTS
Hover over the Evolution Pets mascot to identify problem areas and product solutions. The product ingredient bubbles hover slightly in an animated effect.
Evolution Pet’s customers have provided hundreds of testimonials. Newbird created a custom categorization functionality that dynamically displays testimonials based on product category.
WOOCOMMERCE DESIGN & DEVELOPMENT
Newbird partnered with Evolution Pets to design and develop a new WooCommerce eCommerce website. The project outcome simplified the website user experience, refined the brand messaging and created engaging video media.