How to Build a Great eCommerce Landing Page

Great landing pages are essential for any company that’s serious about its online marketing campaign. Your landing page really can make or break your business.

Website navigation

Your landing page should showcase your product or service and highlight any offers or deals you are currently promoting. The aim is to grab the visitor’s attention and draw them in, not confuse them with non-relevant content.

Remove any navigational links from your landing page. This ensures that your prospects will remain totally focused on the offer and won’t be tempted to jump to something else right away.

Layout

Once your prospect has arrived on your landing page, been suitably impressed by your offer and decided to sign up, they must be able to do so easily.

We read from left to right; therefore, it makes sense to place your content to the left where it will be studied first and the order form or contact information request link to the right of the page, where the reader’s eye will naturally go for further information.

Headline

Make sure that your headline clearly sets out what your eCommerce business does and what you are offering. The important thing to remember here is that you must still include all the relevant keywords in the headline so that your landing page could eventually make it to the top of those all-important search engine results.

Images

Whilst it is important to include an engaging graphic in the form of a photo or image, don’t get carried away. Keep the pictures you choose relevant and appealing and stick to using one or two. Too many graphics will distract from the message you are trying to get across and will also slow down the page loading time which may put some users off.

Social Media

The inclusion of social media buttons is very important. This will encourage and enable visitors to your landing page to share their discovery with friends on social networking sites which will drive more traffic to your website.

Make sure you position the buttons so that they are clearly visible to users but do not interfere with the message that you are trying to get across.

How to Get a Professional Landing Page

A well-designed, attractive and impactful landing page is the key to generating positive leads which will, in turn, drive your online business forward.

That’s why it’s best to use a professional expert in Magento web design to create your e-commerce website for you. Why not contact our experts at Newbird for more information?

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