Inbound for small businesses

For our smaller clients who may not be ready for HubSpot, Newbird’s Inbound Bundle can help you increase your reach without breaking your budget. The Inbound Bundle is made up of WordPress/Magento (website platform/ecommerce), Salesforce (sales and leads CRM), MailChimp (email marketing), Buffer (social media scheduling), and Google Analytics (website analytics). Newbird’s Inbound Bundle has everything you need to execute a winning inbound strategy.

What is inbound?

Putting the buyer at the center of everything you do.

Before we get to the bundle itself, let’s briefly discuss inbound marketing and sales and how Newbird’s Inbound Bundle can help you grow your business.

Inbound marketing is a methodology for attracting potential customers to your website through the content you create. Unlike traditional marketing, which might include buying email lists or cold calling prospects, inbound marketing is more concerned with creating helpful content, optimizing it for search, and building a relationship with your prospects once they get to your site. Here, you get to know your prospects, through the content they’re consuming, while becoming a trusted resource and advisor.

Like inbound marketing, inbound sales is about putting the buyer at the center of everything you do. Buyers today are better informed and have come to expect more personalized experiences than ever before. In order to be effective, you must get to know your prospects challenges and pains, by conducting detailed buyer research, and then positioning your product as the solution to their problems.

One of the main benefits of using inbound techniques is that you conserve time and money by letting your prospects come to you. But doing it well requires tools. Fortunately, with the guidance of our team, and the tools we are including here, getting started with inbound marketing and sales is easily within reach. By getting to know you, your business and your goals, our team will help you come up with a strategy for growth. Once we decide on the best course of action, we’ll then take you through the steps for creating content, capturing leads and driving sales.

Essential tools for executing a successful inbound strategy

  • WordPress/Magento. With WordPress and Magento, you get the combined power of a website and content management system (CMS) with ecommerce capability. Both of these open source platforms are some of the largest in the world, which means that they come with plenty of support and options for customization.
  • Salesforce. Salesforce is a sales and marketing CRM with an impressive array of features for targeting leads, connecting with them throughout their customer journeys, and closing deals. It includes content creation tools, lead analytics and predictions, contact management features, and more.
  • MailChimp. Creating targeted email campaigns is one of the most powerful ways to reach your audience. With MailChimp, you can easily design your own emails using the drag and drop editor, or use one of their wide range of mobile-ready, designer templates. Features include custom email automation, advanced analytics and reporting, and hundreds of app integrations.
  • Buffer. Buffer gives you a way to schedule and share the content you’ve created on all your social networks, automatically. Scheduling your posts throughout the day, when your audience is most active, is a great way to maximize the reach of your content.
  • Google Analytics. Google Analytics can help you understand how your content is performing, and how your customers are experiencing your website. You can use this information to keep track of customer journeys, identify valuable customer segments and make changes to your website that lead to better results.

Is Newbird’s Inbound Bundle right for me?

Small businesses, especially, stand to benefit from using inbound marketing to create a scalable customer acquisition process. Here at Newbird, we understand this, which is why we created the Newbird Inbound Bundle. We wanted to provide a collection of tools that would give small businesses a solid introduction to inbound marketing and sales, but at a lower cost than you will find with some of the larger platforms like HubSpot. Used correctly, this bundle will help you get more leads and close more deals using the proven inbound methodology. Plus, our digital experts have significant experience using all of these tools, and they are proven to work. Some businesses may not be suited for inbound, however. For example, if your business is not in a position to create or outsource content on a regular basis, inbound might not be right for you. Newbird can help you answer these questions and more. Please contact us if you’d like to set up a consultation.


The credit union had an outdated, static website with far too much reading material and not enough interactivity for our members. We were looking for a complete head to toe redesign of our website that was cutting edge, engaging, informative and easy to navigate. We really enjoyed working with the diversity of people at Newbird. Everyone from the owners to our Account Executive was engaging and knowledgeable.

Al Frosolone, CEO Niagara's Choice FCU

Our website sucked. Plain and simple. We needed a redesign. We needed a new brand. Numbers speak for themselves. I just received numbers from my accountant today regarding Q1. Gross profit increased $183K (awesome). HubSpot is a key to data management and Newbird has been important in engaging our audience.

John Bielinski, Jr. CME4Life, LLC

Top to bottom, Newbird helped our team at Employer Services Corporation reach our digital and branding goals. Our former website was in a serious need of an overhaul, but we weren’t quite sure which direction to take it. We also needed some help with branding, team photography, and print collateral. Newbird came through on all of these items and exceeded our expectations.

Rachael Brown Employer Services Corporation

The Newbird team impressed and inspired us the entire time we worked together. The team worked closely with me to ensure that they 100% understood my business, my products, and my digital goals. Newbird made themselves available to always address my questions in great detail, and I never felt in the dark during my project’s process.

Amici Petme Morell Pet Products

Consummate, creative professionals. Newbird took the time present us with concepts that defined our business and spoke to our audience. They became an extension of our team during development, and provided us with courteous and friendly customer service. They paid close attention to detail in every aspect of our website.

Ned Gian Gian Properties

There’s a reason why Newbird has been my ``web team`` for the past few years. The entire Newbird team has been reliable, helpful, knowledgeable, and personable since day one. I wanted a website that represented my business, would be easy to use, and allow my customers to get the exact information they need. I got that, plus an expert team to back it up!

Michael Miller Bounce House USA LLC