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Inbound marketing is a methodology for attracting potential customers to your website through the content you create. Unlike traditional marketing, which might include buying email lists or cold calling prospects, inbound marketing is more concerned with creating helpful content, optimizing it for search, and building a relationship with your prospects once they get to your site. Here, you get to know your prospects, through the content they’re consuming, while becoming a trusted resource and advisor.
Buyers today are simply better informed and have come to expect more personalized experiences than ever before. To be effective, you must get to know your prospects challenges and pains, by conducting detailed buyer research, and then positioning your product as the solution to their problems.
The benefits of inbound are many. Here are three. First, inbound is more efficient than outbound techniques. Instead of cold calling prospects and placing ads, you let your prospects come to you. Second, by creating helpful content, you are building trust. People buy from those that they trust. The third major benefit is that when you create content, you are investing in your company’s long-term growth.
Everything you need to get started with inbound.
HubSpot’s all-in-one marketing, sales, and customer management software.
The credit union had an outdated, static website with far too much reading material and not enough interactivity for our members. We were looking for a complete head to toe redesign of our website that was cutting edge, engaging, informative and easy to navigate. We really enjoyed working with the diversity of people at Newbird. Everyone from the owners to our Account Executive was engaging and knowledgeable.
Our website sucked. Plain and simple. We needed a redesign. We needed a new brand. Numbers speak for themselves. I just received numbers from my accountant today regarding Q1. Gross profit increased $183K (awesome). HubSpot is a key to data management and Newbird has been important in engaging our audience.
Top to bottom, Newbird helped our team at Employer Services Corporation reach our digital and branding goals. Our former website was in a serious need of an overhaul, but we weren’t quite sure which direction to take it. We also needed some help with branding, team photography, and print collateral. Newbird came through on all of these items and exceeded our expectations.
The Newbird team impressed and inspired us the entire time we worked together. The team worked closely with me to ensure that they 100% understood my business, my products, and my digital goals. Newbird made themselves available to always address my questions in great detail, and I never felt in the dark during my project’s process.
Consummate, creative professionals. Newbird took the time present us with concepts that defined our business and spoke to our audience. They became an extension of our team during development, and provided us with courteous and friendly customer service. They paid close attention to detail in every aspect of our website.
There’s a reason why Newbird has been my ``web team`` for the past few years. The entire Newbird team has been reliable, helpful, knowledgeable, and personable since day one. I wanted a website that represented my business, would be easy to use, and allow my customers to get the exact information they need. I got that, plus an expert team to back it up!
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