Email Marketing Tips for eCommerce During the Holiday Season Every holiday season, you expect your customers to open their wallets. During the 2018 holiday season, which ran from November 1 to December 24, consumers spent $850 billion online and at retail…
What is An Attribution Model in Digital Marketing Each year in the United States, businesses spend nearly $200 billion on digital marketing efforts, making the segment one of the most important industries in the country and ranking it among the…
TikTok Marketing & Generation Z: A Beginners Guide Among the many different apps and social media platforms available today, TikTok has made a name for itself by adopting the best bits and pieces of other platforms and combining them into…
Instagram In-App Checkout: What Does it Mean for Your eCommerce Business? Instagram has released some breaking news last week. The social media platform is now launching an in-app checkout feature that allows users to purchase products without leaving the site. This is big…
5 Tips for Achieving eCommerce SEO Success in 2018 There are a number of directions you can take towards building and running a successful eCommerce store. One of the biggest challenges you will face, however, is getting enough potential customers on…
How to Use All of Your Channels for Valentine’s Day Marketing From now until February 14th, you’ll see romantic movies premiering, restaurant reservations filling up, and consumers loading their carts with heart-shaped candies and flowers. Whether you love or hate Valentine’s Day, there’s…
How to market your eCommerce site If you’re a start-up or an established business, it’s vital that you keep in touch and up to date with the latest marketing strategies for your eCommerce site. The launch of your…
7 Digital Marketing Predictions for 2018 Whether you’ve had a great or not-so-great year, you can’t deny that 2017 flew by. It feels like we were just carving pumpkins for Halloween, and now we’re about to ring in…
8 Successful eCommerce Marketing Campaigns You Can Learn From Nowadays, having an online store for your business is a vital step in helping your company grow. It can also be an incredibly exciting experience as you suddenly realize you have access…
8 Last-Minute Strategies for Black Friday Marketing Every year, Black Friday deals seem to start earlier and earlier. And over the years they’ve added Cyber Monday and Grey Thursday to extend the sales through Thanksgiving to the following Monday.…
Troll in the Dungeon: How Your Business Can Provide Customer Service In A Facebook Flame War Facebook Trolling & Your Business If you are a business that is active on Facebook, at one point or another you are likely to receive some form of negative customer feedback. Whether…
Inbound Marketing 101 What is inbound marketing? Is it different from digital marketing? So as a business owner or marketing professional you’ve definitely heard about digital marketing such as Search Engine Optimization (SEO). It’s probably…