What is the Difference Between Magento 1 & 2? Ten years after Magento 1 was released, Magento 2 is eclipsing its predecessor. The platform represents a big step up from the initial version, addressing security issues and providing greater speed and…
4 Egg-cellent Easter Marketing Campaigns To Learn From We’ve made it to April! It feels like 2019 is flying by and Easter will be here before we know it. Thankfully, it’s coming a little late this year, landing on April…
Instagram In-App Checkout: What Does it Mean for Your eCommerce Business? Instagram has released some breaking news last week. The social media platform is now launching an in-app checkout feature that allows users to purchase products without leaving the site. This is big…
Magento 2 vs. Shopify There are many eCommerce platforms available to online retailers, but Magento and Shopify have significantly dominated the market for years. Magento is the preference of many large and mid-size businesses and includes…
Key Reasons to Switch to Magento 2 in 2019 Magento 2 was first released way back in 2015. Despite its replacement being around for years, you’d be forgiven for still using Magento 1 for your eCommerce business. Migration is never an…
4 Cornerstones for eCommerce Success The world of retail is changing rapidly. Once upon a time, there were small local shops where the owners would build personal relationships with their customers. Then local shops slowly started being…
The Future of eCommerce in 2019 It’s not just high street stores who are fighting for custom and on-going loyalty; competition between eCommerce outlets is also becoming increasingly intense. The days when simply having an online store or…
International Customers? How to Ensure You Stay on the Right Side of EU Laws One of the greatest advantages of selling online is that you’re not restricted by geography. Unlike a physical store, where customers will only travel so far to visit you, online retailers have…
Baron Fig Website Review: eCommerce for Thinkers Who doesn’t enjoy an easy-to-use, nicely designed, and organized website? I certainly do. That’s why I was glad to find Baron Fig through a dribbble.com shot by Justas Galaburda. Curious about the company’s…
How to approach Instagram for your eCommerce site Social media in 2018 is an unchallenged sphere in the realm of online marketing – a free, simple and effective way to mass communicate with millions of people. Instagram, Facebook and Twitter…
10 Trends for 2018 to Optimize Your eCommerce Business The eCommerce industry is continuing to boom with expected sales of 4.1 trillion predicted for 2021. It’s clear that if you want your business to grow, a successful eCommerce store is extremely…
After the Storm: Facebook Marketing in the Wake of Controversy With over 1.86 billion active users, Facebook’s dominance as a social media platform remains relatively unquestioned. Its wide range of tools and applications all combine into one all-encompassing social behemoth – it…