Email Marketing Tips for eCommerce During the Holiday Season Every holiday season, you expect your customers to open their wallets. During the 2018 holiday season, which ran from November 1 to December 24, consumers spent $850 billion online and at retail…
What is An Attribution Model in Digital Marketing Each year in the United States, businesses spend nearly $200 billion on digital marketing efforts, making the segment one of the most important industries in the country and ranking it among the…
5 Reasons Why Instagram Hashtags Are Important The hashtag — that is now 12 years old! — has become a social media phenomenon. Now, it’s rare to see a social media post without one, especially on Twitter and Instagram.…
TikTok Marketing & Generation Z: A Beginners Guide Among the many different apps and social media platforms available today, TikTok has made a name for itself by adopting the best bits and pieces of other platforms and combining them into…
Top 10 Google Fonts Trends for 2019 What’s great about Google Fonts? Google Fonts is one of the first places web designers turn to for a website’s typography. Most websites looked nearly identical in their content formatting, before Google…
Tips on Making Your Website ADA Compliant & Accessible Believe it or not, The Americans with Disabilities Act (or ADA) is roughly the same age as the Internet itself. When we think about ADA compliance, however, it’s typically related to real-world examples. Civil…
The 8 Best Google Fonts to Use on Your Website Many larger organizations have their own typefaces, however, to acquire your own signature font can be a costly and time-consuming job. If you work for a start-up or are simply looking for…
Magento 2 Migration: Is It Worth the Effort? Approximately one in 10 eCommerce sites are powered by Magento, the eCommerce platform that was purchased by Adobe for $1.7bn last year. While the original Magento 1 is still a highly functional…
What is the Difference Between Magento 1 & 2? Ten years after Magento 1 was released, Magento 2 is eclipsing its predecessor. The platform represents a big step up from the initial version, addressing security issues and providing greater speed and…
4 Egg-cellent Easter Marketing Campaigns To Learn From We’ve made it to April! It feels like 2019 is flying by and Easter will be here before we know it. Thankfully, it’s coming a little late this year, landing on April…
Instagram In-App Checkout: What Does it Mean for Your eCommerce Business? Instagram has released some breaking news last week. The social media platform is now launching an in-app checkout feature that allows users to purchase products without leaving the site. This is big…
Magento 2 vs. Shopify There are many eCommerce platforms available to online retailers, but Magento and Shopify have significantly dominated the market for years. Magento is the preference of many large and mid-size businesses and includes…