What is An Attribution Model in Digital Marketing Each year in the United States, businesses spend nearly $200 billion on digital marketing efforts, making the segment one of the most important industries in the country and ranking it among the…
TikTok Marketing & Generation Z: A Beginners Guide Among the many different apps and social media platforms available today, TikTok has made a name for itself by adopting the best bits and pieces of other platforms and combining them into…
Tips on Making Your Website ADA Compliant & Accessible Believe it or not, The Americans with Disabilities Act (or ADA) is roughly the same age as the Internet itself. When we think about ADA compliance, however, it’s typically related to real-world examples. Civil…
Magento 2 Migration: Is It Worth the Effort? Approximately one in 10 eCommerce sites are powered by Magento, the eCommerce platform that was purchased by Adobe for $1.7bn last year. While the original Magento 1 is still a highly functional…
Key Reasons to Switch to Magento 2 in 2019 Magento 2 was first released way back in 2015. Despite its replacement being around for years, you’d be forgiven for still using Magento 1 for your eCommerce business. Migration is never an…
The Future of eCommerce in 2019 It’s not just high street stores who are fighting for custom and on-going loyalty; competition between eCommerce outlets is also becoming increasingly intense. The days when simply having an online store or…
5 Tips for Achieving eCommerce SEO Success in 2018 There are a number of directions you can take towards building and running a successful eCommerce store. One of the biggest challenges you will face, however, is getting enough potential customers on…
8 Successful eCommerce Marketing Campaigns You Can Learn From Nowadays, having an online store for your business is a vital step in helping your company grow. It can also be an incredibly exciting experience as you suddenly realize you have access…
How to Use Instagram Story Polls … Because They’re a THING Now! Another week, another new social media feature. This week brings us Instagram Story Polls, a nifty little Instagram story sticker you can superimpose over any photo or video that will poll your followers. …
How to Write Product Descriptions for eCommerce If you are a small business with a large eCommerce catalog online, you may fall into the same pitfall of many online shops – too many products with too little time or…
Blogging for eCommerce: 10 Reasons Your Online Store Needs a Blog It comes as no surprise that in recent years most eCommerce platforms have, by default, introduced out-of-the-box solutions for blogging. But the question is, how many business owners are using this valuable space…
The Wizard Behind the Curtain: Website Heatmaps & Visitor Recordings with Hotjar Let us know if this sounds familiar: You’ve just gone through months of conceptualizing, planning, wire framing, design, and development. You’ve hyped up your website launch, and you finally feel like it’s…