Why and How You Should Implement an Instagram Giveaway Contest It’s 2020, every business — of any size — should have social media included in their digital marketing strategy. If you don’t, the time to start is now. While it’s important to…
Google Ad Grants: An In-Depth Overview There’s a whole constellation of Google Services available to nonprofit organizations. Google Ad Grants is just one of those tools that help fuel nonprofit success stories. Nonprofits rely on grants and donations.…
5 Reasons Why Instagram Hashtags Are Important The hashtag — that is now 12 years old! — has become a social media phenomenon. Now, it’s rare to see a social media post without one, especially on Twitter and Instagram.…
4 Egg-cellent Easter Marketing Campaigns To Learn From We’ve made it to April! It feels like 2019 is flying by and Easter will be here before we know it. Thankfully, it’s coming a little late this year, landing on April…
How to Use All of Your Channels for Valentine’s Day Marketing From now until February 14th, you’ll see romantic movies premiering, restaurant reservations filling up, and consumers loading their carts with heart-shaped candies and flowers. Whether you love or hate Valentine’s Day, there’s…
7 Digital Marketing Predictions for 2018 Whether you’ve had a great or not-so-great year, you can’t deny that 2017 flew by. It feels like we were just carving pumpkins for Halloween, and now we’re about to ring in…
8 Last-Minute Strategies for Black Friday Marketing Every year, Black Friday deals seem to start earlier and earlier. And over the years they’ve added Cyber Monday and Grey Thursday to extend the sales through Thanksgiving to the following Monday.…
5 Spook-tacular Halloween Marketing Ideas for Social Media It’s the middle of October and businesses are up to their eyeballs in Halloween-themed products and sales. From candy to decorations to costumes to haunted hayrides and corn fields, consumers are spending…
What is Conversion Rate Optimization (CRO), and Why Does it Matter? Today, a huge part of a business’ marketing strategy is driving people to your website. Why? Because — thanks to the inbound marketing methodology — if you can drive traffic to your…
Customer Lifecycle Marketing 101 Customer Lifecycle Marketing 101 Tailoring what we say to another person, based on what you know about them, tends to come naturally. Yet, when businesses attempt to apply this tactic to communicate…
5 Tools for Generating Blog Topics Blogging isn’t easy. Between worrying about publishing the right amount of content, the best time to publish, and constantly coming up with unique topics, blogging can be extremely overwhelming. In fact, according…
8 Secret Strategies of Inbound Marketing Content, social media, and search engine optimization are what commonly make up an inbound marketing strategy. In a previous post, we discussed different ways you can transition your marketing from outbound to…