App Development

Buffalo, New York – where your ideas come to life


Mobile app development is the process in which a mobile app is created for mobile devices. Yes, that doesn’t explain much we know. We’re just starting from the top here! In this digital age, we don’t have to tell you that there are tons of apps out there. Similar to website development, a key difference for apps is that essentially these programs are designed to run specifically on or for mobile devices, such as a smartphone or tablet computer. Mobile apps are often written to take advantage of specific mobile device features. E.g. a health app might be created to take advantage of a smartwatch’s temperature sensor. Cool right?

We all know that mobile apps are the future of technology, if you’re already reading this you are probably one of the pioneers looking to get your idea off the ground. Yet, as marketers, we know all too well that can be an extremely hard feat and the app development process can often be overwhelming and time-consuming for everyone involved. It takes a lot of work to even find an app developer who understands your needs and is willing to put in the effort required for quality results. You need someone who knows that world and will help you move quickly, and that’s where Newbird comes in.

Our App Development Expertise

We’re not just another development company—we’re a team of passionate problem solvers who care about our clients and their success. Our goal is to help businesses succeed with technology that works seamlessly across all mobile devices and platforms – from iPhone and Android phones to tablets, wearables, and smartwatches. All so that you can focus on what matters most, running your business.

App Development Services:

  • Mobile App Development (iOS and Android)
  • Web Development
  • E-Commerce
  • Cross-Platform App Development
  • DevOps and Infrastructure Management
  • UX/UI Design
  • Quality Assurance
  • Ongoing Support

Newbird’s CMS Development Approach

With Newbird as your partner in innovation, there’s no limit to what we can achieve together. We understand design and technology to create gorgeous and easy-to-use applications—our designers and developers work together with you to make an app that is full-proof and ready to hit the marketplace.

  • Discovery
    We never take a one-size-fits-all approach to any project. We know that every business idea has unique offerings and customers, which is why we develop an individualized plan and design for every client. Throughout the experience, our collective of passionate design & developers will take the time to listen to your needs and challenges, and also talk about the timeline and budget. We’ll define the target audience, competition, and specific goals of your app.
  • Development
    We’ll build out your app’s front end to match the designs we’ve planned along with developing an intuitive backend. Alongside that, we’ll follow the requirements for any API integrations, and create an optimized code structure.
  • Testing
    Before we launch the app, we thoroughly test it for functionality and design across platforms. Assuring quality is key before it hits the market.
  • Launch
    It’s time to release your app into the world. We’re there to make sure everything runs smoothly as we release it into stores. We can also provide ongoing support for your app going forward.

Programming Languages

One of the most important decisions when creating an app is the programming language you are going to use—we’re here to help you pick the right one—so we can develop even the most complex of apps more quickly and efficiently. A.K.A saving you time, money, and providing a better product.

  • IOS
    Soley for products released by Apple, the tools of the trade for iOS development include the Swift programming language and XCode.
  • Android
    Java development focuses solely on products released by Android: covering many phones and tablets available on the market today.
  • Testing
    Before we launch the app, we thoroughly test it for functionality and design across platforms. Assuring quality is key before it hits the market.
  • React
    Using javascript development is the best way to go for creating universal mobile applications, speaking to both IOS and Android.
UX & Design

UX & Design

It’s difficult to find perfect harmony between a seamless user experience and fluid design. Newbird understands this relationship and with our prowess in design and technical understanding we create gorgeous and easy to use applications. Even after release of the application Newbird’s job doesn’t stop there; we perform A-B testing as an on-going task for perfection through the use of user heat maps to know how users are interacting with the app.



A great mobile app requires great marketing. As a leading digital marketing agency, Newbird brings top tier strategies to the table in order to give your mobile app the edge it needs in a competitive landscape. Utilizing state of the art technologies and tools, we have the experience and know-how to get your mobile app ranked, showcased, and in the hands of your target audience.


The credit union had an outdated, static website with far too much reading material and not enough interactivity for our members. We were looking for a complete head to toe redesign of our website that was cutting edge, engaging, informative and easy to navigate. We really enjoyed working with the diversity of people at Newbird. Everyone from the owners to our Account Executive was engaging and knowledgeable.

Al Frosolone, CEO Niagara's Choice FCU

Our website sucked. Plain and simple. We needed a redesign. We needed a new brand. Numbers speak for themselves. I just received numbers from my accountant today regarding Q1. Gross profit increased $183K (awesome). HubSpot is a key to data management and Newbird has been important in engaging our audience.

John Bielinski, Jr. CME4Life, LLC

Top to bottom, Newbird helped our team at Employer Services Corporation reach our digital and branding goals. Our former website was in a serious need of an overhaul, but we weren’t quite sure which direction to take it. We also needed some help with branding, team photography, and print collateral. Newbird came through on all of these items and exceeded our expectations.

Rachael Brown Employer Services Corporation

The Newbird team impressed and inspired us the entire time we worked together. The team worked closely with me to ensure that they 100% understood my business, my products, and my digital goals. Newbird made themselves available to always address my questions in great detail, and I never felt in the dark during my project’s process.

Amici Petme Morell Pet Products

Consummate, creative professionals. Newbird took the time present us with concepts that defined our business and spoke to our audience. They became an extension of our team during development, and provided us with courteous and friendly customer service. They paid close attention to detail in every aspect of our website.

Ned Gian Gian Properties

There’s a reason why Newbird has been my ``web team`` for the past few years. The entire Newbird team has been reliable, helpful, knowledgeable, and personable since day one. I wanted a website that represented my business, would be easy to use, and allow my customers to get the exact information they need. I got that, plus an expert team to back it up!

Michael Miller Bounce House USA LLC